Trevor Westerlund
our fictional aristocrat
VR/360

The Marketing of 360° Sports Videos and Experiences

Over the last few years there has been a steady decline in live game viewership of major league sports. While many sources point to a number of factors - including lower television ratings, attendance at games and sports bars not “buying in” - there are several reasons why engagement with…

Trevor Westerlund
our fictional aristocrat
Community, Startups

Young Entrepreneurs in Vancouver

Those of you who know me, know how much I love working within the startup community; and, if you didn’t, now you know! As part of working within this community, I am a mentor with startup entrepreneurs between the ages of 15-18 who are members of TiE Young Entrepreneurs…