Briana Sim
our people advocate
People

Let's Talk (about mental health)

The other week was Bell Let’s Talk Day, an awareness campaign around mental health issues that encourages conversation. The campaign focused on five ways to end the stigma and start a discussion: language matters - you can make a difference with your words; educate yourself - learn how to…

Trevor Westerlund
our fictional aristocrat
VR/360

The Marketing of 360° Sports Videos and Experiences

Over the last few years there has been a steady decline in live game viewership of major league sports. While many sources point to a number of factors - including lower television ratings, attendance at games and sports bars not “buying in” - there are several reasons why engagement with…

Renée Mak
our pun maker
Design, Government

How To Move Toward Citizen-Centered Design in Government

In my first blog post of this series, I introduced the concept of human-centered design and the advantages of utilizing this approach to create more impactful government-citizen relations. I also identified some of the unique and common challenges that government bodies face that can significantly impact successful implementation. In this…

Renée Mak
our pun maker
Design, Government

Human-centered design in government

What is human-centered design? When you think of human-centered design, what comes to mind? To people outside of the design field, it can feel like quite a nebulous term. Human-centered design is about taking, as the primary consideration, the perspective of a person (a user) and their needs, then building…

Trevor Westerlund
our fictional aristocrat
Community, Startups

Young Entrepreneurs in Vancouver

Those of you who know me, know how much I love working within the startup community; and, if you didn’t, now you know! As part of working within this community, I am a mentor with startup entrepreneurs between the ages of 15-18 who are members of TiE Young Entrepreneurs…

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