Trevor Westerlund
our fictional aristocrat
VR/360

The Marketing of 360° Sports Videos and Experiences

Over the last few years there has been a steady decline in live game viewership of major league sports. While many sources point to a number of factors - including lower television ratings, attendance at games and sports bars not “buying in” - there are several reasons why engagement with…

Renée Mak
our pun maker
Design, Government

How To Move Toward Citizen-Centered Design in Government

In my first blog post of this series, I introduced the concept of human-centered design and the advantages of utilizing this approach to create more impactful government-citizen relations. I also identified some of the unique and common challenges that government bodies face that can significantly impact successful implementation. In this…

Renée Mak
our pun maker
Design, Government

Human-centered design in government

What is human-centered design? When you think of human-centered design, what comes to mind? To people outside of the design field, it can feel like quite a nebulous term. Human-centered design is about taking, as the primary consideration, the perspective of a person (a user) and their needs, then building…

Trevor Westerlund
our fictional aristocrat
Community, Startups

Young Entrepreneurs in Vancouver

Those of you who know me, know how much I love working within the startup community; and, if you didn’t, now you know! As part of working within this community, I am a mentor with startup entrepreneurs between the ages of 15-18 who are members of TiE Young Entrepreneurs…

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